Ecosystem & alliance strategy
Executive alignment, partner segmentation, joint value propositions, co-sell models and scalable operating rhythms.
I help enterprise tech leaders build ecosystems that generate demand and revenue—bringing alliance strategy, partner and growth marketing, enablement, and field execution together.

The strongest ecosystems are built through clear choices, shared economics and field-level execution—not announcements alone.
Executive alignment, partner segmentation, joint value propositions, co-sell models and scalable operating rhythms.
Positioning, demand creation, content, events and partner campaigns designed to move from awareness to pipeline.
Programs that build seller confidence, delivery readiness and the specialist capability required to win and deliver.
Whether you need more from your channel, a stronger cloud ecosystem, an AI-ready partner practice, or a sharper market position, I bring alliances, partner marketing, and enablement together to turn strategy into market traction.
Turn strategic relationships into a practical joint sales motion: clear account priorities, a compelling reason to sell together, aligned incentives, and rules of engagement your teams can actually use.
Align executives, partner teams, and joint marketing investments around the customer outcomes that sustain SaaS adoption and cloud consumption, moving beyond announcements and one-off deals.
Connect partner strategy with role-based learning, seller confidence, and delivery readiness so your teams can bring data and AI solutions to market and deliver them well.
Stand out through a position grounded in distinctive capabilities and customer outcomes. Carry that story into partner marketing, joint campaigns, and executive conversations.
My career has spanned global technology leaders and high-growth businesses, giving me experience operating at enterprise scale and building new motions from the ground up. I bring together alliances, marketing and enablement to create one connected growth system.
Read my storyAt Koantek, I helped frame a joint proposition with Sigma around self-service analytics and wider adoption of data and AI.
Read the announcementDuring my tenure leading alliances, marketing and enablement, Koantek was named Databricks’ 2026 Lakebase Partner of the Year.
See the recognitionIn crowded ecosystems, differentiation rarely comes from saying more. It comes from choosing a sharper position—and executing it consistently.